Election Week Reveals Two Major Expectations

If there is anything we have learned this election week, it is that we simply cannot predict everything. Heading into election day, nearly every sign pointed to a Hillary Clinton victory. Instead, as the polls closed and reports came in, things began to change. The thoughts went from, Clinton will b...
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FIA: Fixed-Income Alternative

The first determination in portfolio structure is asset allocation. This is the strategy that weighs risk and reward for each individual client. There are 3 main asset classes that clients’ assets can be allocated to: equities, fixed-income, and cash. With stock market indices at all-time highs, t...
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Three Rules of Marketing

In last week’s blog, we discussed branding—what a brand is, what branding is all about, and why it is vital to your business. I also stated that marketing is how your brand is promoted to the public. As promised, this week, we are delivering 3 Rules of Marketing—how to take your brand, promote...
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Branding: It’s More Than a Logo

When you hear or read the word “brand”, what comes to your mind? Chances are it is the golden arches from McDonald’s or the Nike swoosh. Let’s take it a step further. If you hear “the most interesting man in the world”, what do you think about? The Dos Equis guy, right?! These are all [&...
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